Targeting

A target audience is the main group of people a media product is designed to appeal to, if you don't target your media product you may try to please to many people making the product to vague and unattractive.

By checking Metaphi's myspace we have decided that the average metaphi fan follows this general trend.
-Young
-Male
-Live music and going out is important

Although it is very hard to find out who the target audience is for the dubstep genre as it is a relatively new genre with very little commercial interest at this time because of this low commercial interest there has been little market research in who listeners to dubstep and what the listeners activities are so i had to be a little bit more creative when trying to research the target audience so i decided to find out the main radio stations which play dubstep and who there target audience is as they will most likely have the same target audience as the dubstep genre.

BBC 1extra is a digital radio station which specialises in new urban music and a music genre which has seen the lime light recently on the radio station has been dubstep so i decided to research the audience profile of one extra as i expect it to be very similar to that of the dubstep audience.

From my research i found these key trends

-1Xtra's typical audience is between 15 and 30 years old
-They particularly but not exclusively aim for ethnic minorities
-Lower socio-eonomic groups such as the C's and D's

As i have mentioned before the main audience for the dubstep genre are as follow
-Young
-Male
-Enjoy going out and watching live music
-are normally from an urban setting

Dubstep is a sub genre of the main genre "Dance music" we have researched the fans of dance music and found these trends with dance music fans
- The target audience for the dance genre are either sexes between the ages of 18 and 23 we know this by visiting the Mtv website and they say that Mtv dance (a channel exclusively used for dance music) is targeted for an audience between 18 and 23 and as Mtv dance is one of the largest dance music channel we must keep this in consideration
http://www.mtvnetworks.co.uk/channels/music

When we decide on the concept of our film we must take these factors into consideration. We have decided that we should try to make the film pleasing to the fans in this order

-Fans of the artist
-Fans of the genre
-Fans of Dance music
-Fans of music
-and a general larger audience

to appeal to our target audience we made some very important decisions.

The main character although you might not see him we will represent him as being male this is so the male audience can relate to him and makes him appealing to them


We are going to set it in a city because most dubstep artists are from cities, most fans are from cities and most of the venues and clubs dubstep is played in are also in cities so the city culture is very important to how dubstep is becoming famous and we want to keep true to this.

Many dubstep fans are from urban surrondings so we want to include typical urban settings such as graffiti, alley ways and highrise buildings so that the film is recognizable to the auidence. and that they can relate to what is going on in the film.

Lighting

Lighting in media can be used to set a mood, atmosphere or outline important features in the shot.

There are two types of light. hard light and soft light

Hard light creates sharp shadows with a clean crisp edge unlike soft light which creates a blurred shadow where the edges are faded and not so distinct, by using soft light you make a person seem more youthful and beautiful.

in a 3 point lighting set up you will have a key light, feel light and back light.

the key light decides how much light is in the shot whilst the feel light can be used with gels to create an atmosphere.

if we wanted an atmosphere of horror we might use a red gel as the gel we create the subject to look more red and the light around him redish.

Storyboards are graphical representations of how the filming is going to be achieved we planned every shot and what we want in the shots although the story board isn't strict and we may stray from he board a few times by creating the storey board we have successfully decided how we are going to film and also brought all out concepts together.

On the left is what a blank storey board template looks like, i have used two of the templates with 7 differnt scenes each secen lasts around 30 second and i have shown this by using a time scale above each drawn image of what i wish each shot to look like