Editing schedule

We have scheduled a 6 week plan in which filming and editing will occur its important we stick as close to this plan as possible as it will give us enough time to complete a sucessful vuideo the plans details are as followed

Week 1 - Log and capture footage from camera

week 2- Assembly Edit (This is were we will put together the clips from our footage into one long video

Week 3 - Rough cut (This is were we add the speeds and the changes in clip to go with the music to make sure the timing is perfect

Week 4 - Special effects - we will spend this week adding all special effects such as distorts it gives us time to play around with the various effects so we get the perfect one to go with our music

Week 5 - Final cut by now we should have the full video exactly how we want it giving us just a week to tweak any areas which are weak.

Evaluation of the special effects.

Although our film lacked many different camera angles and different camera shots i think we gained an advantage on our use of post production and especially the use of special effects.

Final cut was a brilliant tool to add a variation of special effects which went perfectly with our concept and helped keep in contact with our inspiration. it also helped to keep the film interesting and constantly changing.

We didn't want the music video to jump straight into trippy visuals and changes of speed but instead we wanted it to gradually get more surreal as the video and the music went on we tried to keep all special effects in time with the music and use certain effects to emphasize important changes in either the tempo or new sounds.

The first special effect isn't anything advanced or anything spectacular but it was the first one we experimented with and is an effect which once introduced to the video is a constant element to the video and this was the change in speed throughout the video we either increased or decreased the speed of the footage to keep with the tempo of the music.

At 00:29 seconds of the video the music track drops from the airy sound to a much faster pace and dancey beat we wanted to emphisize this sudden change in the tempo in the video so we increased the tempo of the footage at the same time. To do this we selected the clip on the timeline and pressed ctrl and clicked this came up with a menu box in which included speed by clicking on speed we were given the option to change the speed from 100% which is the normal speed of the footage to anything we wanted we experimented with a few different speeds and decided that 300% was the perfect speed for the footage to go well with the music

we kept this speed contant until our next special effect was added

I Believe the speed goes perfectly with the song and works really well with the drop in the music although because the footage was filmed by hand there is shakes from the filming after seeing the footage i thought about how i could illiminate those shakes if i was to do the footage again. I came up with a simple idea of riding on a skateboard this would keep the footage much smoother and wouldn't be a solution which was to expensive.

The next use of special effects is also a fairly simple use of special effectes but when used in conjunction with this music track it went perfect and almost seemed like the footage was moving to the music just the trippy and weird effects we wanted to achieve

At around 1:25 we introduced a distort called wobble we timed this perfectly with the first introduction of the famous dubstep bass because the bass is the most important convention of dubstep we wanted to make sure that it was visually recognizable

To implement the special effect we clicked on the clip and went to the toolbar on the top of the mac and clicked on effects and then distorts and then wobble sometimes you have to wait for the footage to render and this is the time it takes for the footage to be edited and changed so that it has the effect we experimented with a view different distorts such as ripple and others but none seemed to go aswell with the music.

This effect was used on the same footage as the speeded up clips and even this footage is speeded but because theres a wobble theres actually less of the camera shaking so the shake wasn't as much of an issue although i am certain that if we had worked out how to reduce to wobble before filming the effect would of looked even better.

Through the video we have different clips overlapping each other and playing at the same time we did this to emphasize some kind of confusion and make it seem like the caracther was never quite sure were he was and i also think it helped to keep a constant connection between the different scenes

Pulling of this effect was slightly more complicated but once achieved i think it looked pretty good although at some points may of been to confusing for the viewer and maybe distracting from what was happening on screen although we tried to fade in and out of important scenes such as when the mysterious caracter is walking to the camera which is on the floor

on final cut we placed the two pieces of footage we wanted to use on the two different timelines for our personal organisation we kept the main clips on the bottom timeline and the clips playing over the op on the top time line once we had them positioned to player over each other we had to reduce the opaqueness off the clip we didn't want to stand out as much this was fairly simply as there is a line through the clips which if you pull down with the arrow tool reduces the opaqueness we kept most of the secondary less important clips to around 30% whilst the main clips played at 100%

The last use of special effects draws many skills from across the other special effects we learnt to use and this created something very close to the inspiration of the itunes visualizer but it might not of always gone perfectly with the music

At around 4:13 you see the most advanced special effects and this is two clips playing at the same time the main clip has no effects and is back at the graftti scene whilst the second clip's opacuness is reduced its speed was increased to over a 1000% and a filter called kalidoscope was added with this many effects the macbook pro found it hard to play the footage smoothly and this made diting a problem which probably didn't help with trying to keep it in time with the music to achieve so many effects we slowly added each effect to make sure we hadn't over done it and to make sure we were achieving what we had envisioned.

We took a piece of footage which wasn't used any were else in the film and this was another car scene but in the middle of brighton it was a fairly long clip which was well over 20 minutes we and the kaleidoscope effect by clicking effects then perspectives then kaleidoscope we really liked this effect and thought it was amazing but the lights form the city were not making a big enough impact so we speeded it up gradually until we reach 1000% this meant the footage changed enough to keep interesting and in time with the music we then placed it on the first time line above the graffiti footage we reduced the opaqueness so it was still there but there was other things going on around the trippy visual to keep with the storey line

In conclusion i feel that the special effects are one of the strongest points of the video and earn it much more merit then it takes away although i would of liked features of the final kalidoscope effect to be more in time with the music i am pleased with how we gradually fall into the effects and how they do go in time with the music.

Evaluation of Camera work.

In this post i am going to evaluate my camera work and how i achieved the footage i captured.

In the first scene of the music video you are put in a first person persepective heading towards brighton city along a dual carriage way this shot is used a lot in our music video and we actually had over 30minutes of the driving scene and selected scenes on there useability and how they looked so it was important to try and get these scenes right as they would feature heavly in the video the camera is not focused on anything but i think the movement of the lights and the traveling means there doesn't need to be anything extremely interesting in the shot.

Achieving a steady shot in a small car traveling at 60mph was one of the hardest things to achive we couldn't fit a tripod in the car so we had to create a natural alternative and rested my elbow on my knee to create some kind of steady platform i also didnt use any zoom as this can enhance the shakes.

Although the shot was taken inside a car we set the white balance to out door because we wanted it to stay the same color and tone whilst the footage flicked to and from the car scene and other scenes we also increased the aperture which is by definition the hole in which light enters the camera by increasing the aperture you are increasing the size of the hole this then means thats more light is entering the camera and should make your shot brighter because we were filming at night with only street lighting we wanted to make sure we got every detail we could so by increasing aperture the we made sure of this.

The next scene is another first person shot but this time the person is walking along a pavement with a graft tied wall to the left i believe this shot keeps to the rule of thirds and the wall takes up about a third of the shot another third is the pavement and the last third is the road this shot was hard to achieve because one again keeping the camera steady was an issue as well as making sure there was enough light so the viewer could make out the graffiti

The area that let us down especially for communication on set was the fact that are planning was not effective enough we drew up a basic storey board but that storey board could of been in much more detail each image on our board showed a 30 second clip but this was far to long to allow for each sequence and as we slowly grew further away from the storey it started become less useful although i dont think if we followed the storeyboard exactly the film would be that much better as we thought of new ideas and creative ways of using the camera which meant we created a slightly different product then we had imagined but a product which didn't lose value and was still very effective in its purpose

overall i think the camera work is fairly weak although i did use the manual settings and changed white balance, apperiture and other settings the shake of the camera and quality ruined the footage.

Final poster design

This is my finished product for the promotion poster task ive tried to include themes which have been featured in both the music video and in the digipack

The poster was probably the hardest print media to produce because it was of a much larger scale then the digipack. when i took my photos i didnt relise and the quality of the image was lost when i tried to rescale the picture for this reason i had to stray away from what i had designed on my flatplans instead of a A4 size poster i decided to use a half page advert instead, this reduced the amount of information i could put on the poster and also made it harder to postion the words.

When i made this piece of print media i learnt alot on new skills and i also relied on old skills i had leant on past media courses, when i found out two of the projects were print based i had to do abit of individual reasearch as i had only done one print based media prject before that was for a music magazine i wanted this project to be alot more advanced with the images i took and i wanted them to be of much better quality, so i spoke to a few friends who took photography and also reasearched some interesting and unusual uses of the camera i liked the idea of long exposure techniques to increase the light that entered the camera and as bright lights were a main theme in my music video i thought long exposures would be a great way to keep bright lights a consatnt theme in my promotional poster so i spent sometime online and with a friend learning how to capture the perfect long exposure image

To get the long exposure techniques i wanted i had to use the manual settings on the camera and played around with the shutter speeds i began at 15 seconds but soon found that 30 seconds was enough time for my helper to put the light around me and to get the perfect picture

I also had to use a tripod because any shakes in the camera whilst the photo was being taken would mean that the light would appear all the shot i had to check that the height was ok and i used my helper to adjust the tripod to the perfect setting i also used a spirit level to make sure it was even

At the time i took this photo the other person who drove me to the location was not in a costume i thought was right for the promotional poster. So i had to set up the camera and feature in the picture as well this was a difficult task and there was a few images that didnt go quite as planned as you can see to the right.

The reason why i didnt use this image is because the white halo around my body was only half complete and didnt give the same effect as the full halo. i also didnt think there was enough light from the road below me above my left shoulder was a horrible glare as well which just wasnt attractive almost of putting so i ahd to increase the exposure time

to allow my assistant enought time to trace my body with a torch to make sure there was enough light around me

I also had to use the tripod to make sure the camera was still because any movements in the camera when trying to create a long exposure would ruin the picture to make sure the camera was flat i downloaded a spirit level application on my phone which gave an acuurate enough reading and i place my phone on the tripod to get the reading before placing the camera on the tripod this insured my image was of good quality

Once i had my image i took it back to college and used a the photo editing software photoshop, photoshop is the most widely used application for any image editing when i opened a new document i selected the write size for my advert and i actually tried a few different sizes before settling for this half page size this shows poor planning but fortunately the flexibility of this print task made it possible for me to still complete the task.

I had to download a new font as the current fonts on photoshop were not contemporary enough for me so i searched dafont.com for various different graffiti fonts, there were many styles but i decided i wanted a style which was graffiti like but not to complicated that it made it hard to use so i choose amsterdam graffiti this was a simple more tag like font which was obviously graffiti but wasn't so complicated that it was hard to read ince the font was saved into my windows folder i wen on to applying it to my design.

photoshop works with layers so you can edit different layers without effecting other layers i put my image as the base layer and sent it to the back this image wasn't going to be editing much and i just resized to fit the specific size of the advert i then drew a text box and added metaphi in one of the largest font sizes, i decided metaphi should be the most important piece of writing on this poster as he is the artists of the track i then drew another box and added the text "out now! with bonus music video" this was a selling point of the digipack and i wanted people to know this making it more attractive to consumers

The last box i drew was for the quote i felt a quote was important as metaphi is still widely unknown so by having a quote from a critic it made sure to consumers they were getting a good product this is where i faced my first problem because the font i downloaded didn't feature speech marks so i had to make a new layer and postion speech marks from another font over the top to make it look like they belonged there

Green is a color which is rarely used for writing some believe it show insanity oand i like that green is slightly alternative to what most people use as a font but many people also see green as nature something which is rarely seen with dubstep so it is breaking a convention which i think is always good

If i was to do this product again i think i have a few aspects of the image i would redo i think i am positioned to far to the right leaving to much room to the left of the poster meaning theres a large dark space if i was positioned so that space wasn't so large i could increase the room for text this wouldn't mean that the text was bunched and that some of the letters wouldn't be touching the white halo

I should of also tried to keep the costume constant through out all the media products including the video although this isn't to much of a problem as the two print products have the same costume on them so theres the connection between them and people have noticed this connection with the feed back i have received

Here is the feedback i received from friends

"the image is good and unique with white lines around the person i also like how its got a strong connection with your other media products i am not to sure on the color of the writing but i do like the font"

"The information i need really jumps out at me and i kind of like the color goes well with his jacket i also really like the image i havnt seen anything like it before although there seems to be a large area of empty space on the left"


"I think its good that you have the same font in your digipack and in your advert i defiantly know they are connected the image is also good and i like the motorway beneath him"

Final Digi-Pack design

After an editing process using the design software photoshop by adobe i have sucessfully created a digipack design which is humble just like metaphi but also artistic with strong connections to the music video and the promotional poster

The Front Cover of the digipack

This is the design for the front cover i have used the same grafitti like font as i did on my promotional poster in the same electronic green colour this creates a strong link between both product even though the promotional poster is in a differnt location

"i like the distortian in the face and hands it makes it seem erie and differnt although i dilike the color of the writing and the i find it a little to bright" sandy hagenbach

To make sure i had enough lioght from the street lighting i made sure the aperiture was high to allow more light into the camera i also used the same green from my poster to keep strong connections between the two products green has alot of meanings but it also the color for llyods tsb so i have that connection on the album as a slight reminder of were the orginal music is from.

"I like the blureness of the characters head, and the urban retro feel created by the font, i also like the bright lighting its attention grabbing although the colouring is all fairly similar i would like to see some differentiation" hayden

To achive the slight blur i also increased the exposure time this allowed for more light into the camera and also around me to play with my hands a little to give the blurry effect.

I can also see how the colors are fairly similar although i didnt want to create confusion with to many details in the background maybe i could of set it somewere not so bright but were you could see were the light was coming from to add a change in the lighting.

"I like the lighting and i like how bright and bold the writing is as it is attention grabbing i also like the use of the rule of thirds and the composition" kelsey heaton

I used the same font as on my poster this font is obviously succesful as the wider market likes it but its also enjoyed by the more specefic target market

This time to capture my image i put the camera on a self timer for ten seconds to make sure i had enough time to get into postion i also used the bench as a tripod instead of the actual tripod because it allowed me to get the angle i wanted to i also kept to the rule of thirds

This is the inside of the front cover.

I tried to include the car scenes which featured in the music video into the digipack as it was such a large part of the video

"I like the relivance to the video with cars and the lights i once again dont like the font as it makes it hard to read the important information"

Trying to keep the constant themes throught out my 3 products has been a challange as it has restrained some vreativity although i do blive it has created a strong branding and people fully understand the auidence i was aiming for and how i achived to interest them.

"i like the minmalistic style because its easy to find out the needed infomation" hayden crocker

"I like the differnece in lighting between the red and white i also like the high angle of the shot." kelsey heaton

Once again to make this image i used a tripod and a long exposure by adjusting the shutter speed to 30 seconds i took a few images and few didn't work either because of not enough light or because the shutter speed was to short but after 5 or 6 atempts i finished off with this wonderful image which is simple but also interesting.

This is the back of the digipack

I wanted a simple design for the back of the digipack and i didnt find it necssary to try to hard to find a picture to suit that back as i think for the back of a digipack all you really need is the in formation

"I like the contrast between the green and the black i also like how unique the barcode is" sandy hagenbach

Keeping the colors constant i tried with either a green background with black font or the other way round i relised this was the better version as it wasnt to bright and in your face but still eye catching.

"I like how the barcode is in differnt colour to your standard barcode style but the font makes it hard to read the website" haydon crocker

Alot of dubstep is about taking somthing and making it your own and i belive i have reflected this with my barcode i found the font on dafont.com and wrote dubstep love inthe font so that it had a connection with the prodcut and not only served a purpose its also a way to make sure people know this is a dubstep digipack so they know what they are getting

"I love the detail underneath the barcode saying "Dubstep Love" i think thats a raelly touching thing for his fans i also like the simplicity" Kelsey Heaton

Overall i like my final product, although the changes in themes from my front cover and my inside front may be a bit to differnt i hope that once the person has watched the music video they would further understand the themes and this would make it clearer the font may make it hard to read the detail but i needed to stay constant with my print products and i think it works in many areas to justify it use.

The Pitch

We designed a pitch to show the rest of our class what our conncept is and some other key details we have had to think about when drawing together key ideas for the music video.

I have uploaded the prsentation on to google docs to find it click on the link below.

https://docs.google.com/leaf?id=0B6eV858kMKmpOWJiYmJkYjktYTczMS00YTg2LTg2ZjItNjE3ZDM3ZDdiYzIw&hl=en_GB

Digipack flat plan 3 (Graffitied wall)

My 3rd and final flat plan is centered around trhe them of graffitti and is also connected to my 3rd promotional poster flat plan idea and is also connected to a scene in my music video were the camera runs along a long wall of grafitti.

This keeps to very strict conventions of street art and street music being strongly connected ann people may also see the connection between crime and youth culture although grafitti is becoming a more sociallt accepted art form.