Editing schedule

We have scheduled a 6 week plan in which filming and editing will occur its important we stick as close to this plan as possible as it will give us enough time to complete a sucessful vuideo the plans details are as followed

Week 1 - Log and capture footage from camera

week 2- Assembly Edit (This is were we will put together the clips from our footage into one long video

Week 3 - Rough cut (This is were we add the speeds and the changes in clip to go with the music to make sure the timing is perfect

Week 4 - Special effects - we will spend this week adding all special effects such as distorts it gives us time to play around with the various effects so we get the perfect one to go with our music

Week 5 - Final cut by now we should have the full video exactly how we want it giving us just a week to tweak any areas which are weak.

Evaluation of the special effects.

Although our film lacked many different camera angles and different camera shots i think we gained an advantage on our use of post production and especially the use of special effects.

Final cut was a brilliant tool to add a variation of special effects which went perfectly with our concept and helped keep in contact with our inspiration. it also helped to keep the film interesting and constantly changing.

We didn't want the music video to jump straight into trippy visuals and changes of speed but instead we wanted it to gradually get more surreal as the video and the music went on we tried to keep all special effects in time with the music and use certain effects to emphasize important changes in either the tempo or new sounds.

The first special effect isn't anything advanced or anything spectacular but it was the first one we experimented with and is an effect which once introduced to the video is a constant element to the video and this was the change in speed throughout the video we either increased or decreased the speed of the footage to keep with the tempo of the music.

At 00:29 seconds of the video the music track drops from the airy sound to a much faster pace and dancey beat we wanted to emphisize this sudden change in the tempo in the video so we increased the tempo of the footage at the same time. To do this we selected the clip on the timeline and pressed ctrl and clicked this came up with a menu box in which included speed by clicking on speed we were given the option to change the speed from 100% which is the normal speed of the footage to anything we wanted we experimented with a few different speeds and decided that 300% was the perfect speed for the footage to go well with the music

we kept this speed contant until our next special effect was added

I Believe the speed goes perfectly with the song and works really well with the drop in the music although because the footage was filmed by hand there is shakes from the filming after seeing the footage i thought about how i could illiminate those shakes if i was to do the footage again. I came up with a simple idea of riding on a skateboard this would keep the footage much smoother and wouldn't be a solution which was to expensive.

The next use of special effects is also a fairly simple use of special effectes but when used in conjunction with this music track it went perfect and almost seemed like the footage was moving to the music just the trippy and weird effects we wanted to achieve

At around 1:25 we introduced a distort called wobble we timed this perfectly with the first introduction of the famous dubstep bass because the bass is the most important convention of dubstep we wanted to make sure that it was visually recognizable

To implement the special effect we clicked on the clip and went to the toolbar on the top of the mac and clicked on effects and then distorts and then wobble sometimes you have to wait for the footage to render and this is the time it takes for the footage to be edited and changed so that it has the effect we experimented with a view different distorts such as ripple and others but none seemed to go aswell with the music.

This effect was used on the same footage as the speeded up clips and even this footage is speeded but because theres a wobble theres actually less of the camera shaking so the shake wasn't as much of an issue although i am certain that if we had worked out how to reduce to wobble before filming the effect would of looked even better.

Through the video we have different clips overlapping each other and playing at the same time we did this to emphasize some kind of confusion and make it seem like the caracther was never quite sure were he was and i also think it helped to keep a constant connection between the different scenes

Pulling of this effect was slightly more complicated but once achieved i think it looked pretty good although at some points may of been to confusing for the viewer and maybe distracting from what was happening on screen although we tried to fade in and out of important scenes such as when the mysterious caracter is walking to the camera which is on the floor

on final cut we placed the two pieces of footage we wanted to use on the two different timelines for our personal organisation we kept the main clips on the bottom timeline and the clips playing over the op on the top time line once we had them positioned to player over each other we had to reduce the opaqueness off the clip we didn't want to stand out as much this was fairly simply as there is a line through the clips which if you pull down with the arrow tool reduces the opaqueness we kept most of the secondary less important clips to around 30% whilst the main clips played at 100%

The last use of special effects draws many skills from across the other special effects we learnt to use and this created something very close to the inspiration of the itunes visualizer but it might not of always gone perfectly with the music

At around 4:13 you see the most advanced special effects and this is two clips playing at the same time the main clip has no effects and is back at the graftti scene whilst the second clip's opacuness is reduced its speed was increased to over a 1000% and a filter called kalidoscope was added with this many effects the macbook pro found it hard to play the footage smoothly and this made diting a problem which probably didn't help with trying to keep it in time with the music to achieve so many effects we slowly added each effect to make sure we hadn't over done it and to make sure we were achieving what we had envisioned.

We took a piece of footage which wasn't used any were else in the film and this was another car scene but in the middle of brighton it was a fairly long clip which was well over 20 minutes we and the kaleidoscope effect by clicking effects then perspectives then kaleidoscope we really liked this effect and thought it was amazing but the lights form the city were not making a big enough impact so we speeded it up gradually until we reach 1000% this meant the footage changed enough to keep interesting and in time with the music we then placed it on the first time line above the graffiti footage we reduced the opaqueness so it was still there but there was other things going on around the trippy visual to keep with the storey line

In conclusion i feel that the special effects are one of the strongest points of the video and earn it much more merit then it takes away although i would of liked features of the final kalidoscope effect to be more in time with the music i am pleased with how we gradually fall into the effects and how they do go in time with the music.

Evaluation of Camera work.

In this post i am going to evaluate my camera work and how i achieved the footage i captured.

In the first scene of the music video you are put in a first person persepective heading towards brighton city along a dual carriage way this shot is used a lot in our music video and we actually had over 30minutes of the driving scene and selected scenes on there useability and how they looked so it was important to try and get these scenes right as they would feature heavly in the video the camera is not focused on anything but i think the movement of the lights and the traveling means there doesn't need to be anything extremely interesting in the shot.

Achieving a steady shot in a small car traveling at 60mph was one of the hardest things to achive we couldn't fit a tripod in the car so we had to create a natural alternative and rested my elbow on my knee to create some kind of steady platform i also didnt use any zoom as this can enhance the shakes.

Although the shot was taken inside a car we set the white balance to out door because we wanted it to stay the same color and tone whilst the footage flicked to and from the car scene and other scenes we also increased the aperture which is by definition the hole in which light enters the camera by increasing the aperture you are increasing the size of the hole this then means thats more light is entering the camera and should make your shot brighter because we were filming at night with only street lighting we wanted to make sure we got every detail we could so by increasing aperture the we made sure of this.

The next scene is another first person shot but this time the person is walking along a pavement with a graft tied wall to the left i believe this shot keeps to the rule of thirds and the wall takes up about a third of the shot another third is the pavement and the last third is the road this shot was hard to achieve because one again keeping the camera steady was an issue as well as making sure there was enough light so the viewer could make out the graffiti

The area that let us down especially for communication on set was the fact that are planning was not effective enough we drew up a basic storey board but that storey board could of been in much more detail each image on our board showed a 30 second clip but this was far to long to allow for each sequence and as we slowly grew further away from the storey it started become less useful although i dont think if we followed the storeyboard exactly the film would be that much better as we thought of new ideas and creative ways of using the camera which meant we created a slightly different product then we had imagined but a product which didn't lose value and was still very effective in its purpose

overall i think the camera work is fairly weak although i did use the manual settings and changed white balance, apperiture and other settings the shake of the camera and quality ruined the footage.

Final poster design

This is my finished product for the promotion poster task ive tried to include themes which have been featured in both the music video and in the digipack

The poster was probably the hardest print media to produce because it was of a much larger scale then the digipack. when i took my photos i didnt relise and the quality of the image was lost when i tried to rescale the picture for this reason i had to stray away from what i had designed on my flatplans instead of a A4 size poster i decided to use a half page advert instead, this reduced the amount of information i could put on the poster and also made it harder to postion the words.

When i made this piece of print media i learnt alot on new skills and i also relied on old skills i had leant on past media courses, when i found out two of the projects were print based i had to do abit of individual reasearch as i had only done one print based media prject before that was for a music magazine i wanted this project to be alot more advanced with the images i took and i wanted them to be of much better quality, so i spoke to a few friends who took photography and also reasearched some interesting and unusual uses of the camera i liked the idea of long exposure techniques to increase the light that entered the camera and as bright lights were a main theme in my music video i thought long exposures would be a great way to keep bright lights a consatnt theme in my promotional poster so i spent sometime online and with a friend learning how to capture the perfect long exposure image

To get the long exposure techniques i wanted i had to use the manual settings on the camera and played around with the shutter speeds i began at 15 seconds but soon found that 30 seconds was enough time for my helper to put the light around me and to get the perfect picture

I also had to use a tripod because any shakes in the camera whilst the photo was being taken would mean that the light would appear all the shot i had to check that the height was ok and i used my helper to adjust the tripod to the perfect setting i also used a spirit level to make sure it was even

At the time i took this photo the other person who drove me to the location was not in a costume i thought was right for the promotional poster. So i had to set up the camera and feature in the picture as well this was a difficult task and there was a few images that didnt go quite as planned as you can see to the right.

The reason why i didnt use this image is because the white halo around my body was only half complete and didnt give the same effect as the full halo. i also didnt think there was enough light from the road below me above my left shoulder was a horrible glare as well which just wasnt attractive almost of putting so i ahd to increase the exposure time

to allow my assistant enought time to trace my body with a torch to make sure there was enough light around me

I also had to use the tripod to make sure the camera was still because any movements in the camera when trying to create a long exposure would ruin the picture to make sure the camera was flat i downloaded a spirit level application on my phone which gave an acuurate enough reading and i place my phone on the tripod to get the reading before placing the camera on the tripod this insured my image was of good quality

Once i had my image i took it back to college and used a the photo editing software photoshop, photoshop is the most widely used application for any image editing when i opened a new document i selected the write size for my advert and i actually tried a few different sizes before settling for this half page size this shows poor planning but fortunately the flexibility of this print task made it possible for me to still complete the task.

I had to download a new font as the current fonts on photoshop were not contemporary enough for me so i searched dafont.com for various different graffiti fonts, there were many styles but i decided i wanted a style which was graffiti like but not to complicated that it made it hard to use so i choose amsterdam graffiti this was a simple more tag like font which was obviously graffiti but wasn't so complicated that it was hard to read ince the font was saved into my windows folder i wen on to applying it to my design.

photoshop works with layers so you can edit different layers without effecting other layers i put my image as the base layer and sent it to the back this image wasn't going to be editing much and i just resized to fit the specific size of the advert i then drew a text box and added metaphi in one of the largest font sizes, i decided metaphi should be the most important piece of writing on this poster as he is the artists of the track i then drew another box and added the text "out now! with bonus music video" this was a selling point of the digipack and i wanted people to know this making it more attractive to consumers

The last box i drew was for the quote i felt a quote was important as metaphi is still widely unknown so by having a quote from a critic it made sure to consumers they were getting a good product this is where i faced my first problem because the font i downloaded didn't feature speech marks so i had to make a new layer and postion speech marks from another font over the top to make it look like they belonged there

Green is a color which is rarely used for writing some believe it show insanity oand i like that green is slightly alternative to what most people use as a font but many people also see green as nature something which is rarely seen with dubstep so it is breaking a convention which i think is always good

If i was to do this product again i think i have a few aspects of the image i would redo i think i am positioned to far to the right leaving to much room to the left of the poster meaning theres a large dark space if i was positioned so that space wasn't so large i could increase the room for text this wouldn't mean that the text was bunched and that some of the letters wouldn't be touching the white halo

I should of also tried to keep the costume constant through out all the media products including the video although this isn't to much of a problem as the two print products have the same costume on them so theres the connection between them and people have noticed this connection with the feed back i have received

Here is the feedback i received from friends

"the image is good and unique with white lines around the person i also like how its got a strong connection with your other media products i am not to sure on the color of the writing but i do like the font"

"The information i need really jumps out at me and i kind of like the color goes well with his jacket i also really like the image i havnt seen anything like it before although there seems to be a large area of empty space on the left"


"I think its good that you have the same font in your digipack and in your advert i defiantly know they are connected the image is also good and i like the motorway beneath him"

Final Digi-Pack design

After an editing process using the design software photoshop by adobe i have sucessfully created a digipack design which is humble just like metaphi but also artistic with strong connections to the music video and the promotional poster

The Front Cover of the digipack

This is the design for the front cover i have used the same grafitti like font as i did on my promotional poster in the same electronic green colour this creates a strong link between both product even though the promotional poster is in a differnt location

"i like the distortian in the face and hands it makes it seem erie and differnt although i dilike the color of the writing and the i find it a little to bright" sandy hagenbach

To make sure i had enough lioght from the street lighting i made sure the aperiture was high to allow more light into the camera i also used the same green from my poster to keep strong connections between the two products green has alot of meanings but it also the color for llyods tsb so i have that connection on the album as a slight reminder of were the orginal music is from.

"I like the blureness of the characters head, and the urban retro feel created by the font, i also like the bright lighting its attention grabbing although the colouring is all fairly similar i would like to see some differentiation" hayden

To achive the slight blur i also increased the exposure time this allowed for more light into the camera and also around me to play with my hands a little to give the blurry effect.

I can also see how the colors are fairly similar although i didnt want to create confusion with to many details in the background maybe i could of set it somewere not so bright but were you could see were the light was coming from to add a change in the lighting.

"I like the lighting and i like how bright and bold the writing is as it is attention grabbing i also like the use of the rule of thirds and the composition" kelsey heaton

I used the same font as on my poster this font is obviously succesful as the wider market likes it but its also enjoyed by the more specefic target market

This time to capture my image i put the camera on a self timer for ten seconds to make sure i had enough time to get into postion i also used the bench as a tripod instead of the actual tripod because it allowed me to get the angle i wanted to i also kept to the rule of thirds

This is the inside of the front cover.

I tried to include the car scenes which featured in the music video into the digipack as it was such a large part of the video

"I like the relivance to the video with cars and the lights i once again dont like the font as it makes it hard to read the important information"

Trying to keep the constant themes throught out my 3 products has been a challange as it has restrained some vreativity although i do blive it has created a strong branding and people fully understand the auidence i was aiming for and how i achived to interest them.

"i like the minmalistic style because its easy to find out the needed infomation" hayden crocker

"I like the differnece in lighting between the red and white i also like the high angle of the shot." kelsey heaton

Once again to make this image i used a tripod and a long exposure by adjusting the shutter speed to 30 seconds i took a few images and few didn't work either because of not enough light or because the shutter speed was to short but after 5 or 6 atempts i finished off with this wonderful image which is simple but also interesting.

This is the back of the digipack

I wanted a simple design for the back of the digipack and i didnt find it necssary to try to hard to find a picture to suit that back as i think for the back of a digipack all you really need is the in formation

"I like the contrast between the green and the black i also like how unique the barcode is" sandy hagenbach

Keeping the colors constant i tried with either a green background with black font or the other way round i relised this was the better version as it wasnt to bright and in your face but still eye catching.

"I like how the barcode is in differnt colour to your standard barcode style but the font makes it hard to read the website" haydon crocker

Alot of dubstep is about taking somthing and making it your own and i belive i have reflected this with my barcode i found the font on dafont.com and wrote dubstep love inthe font so that it had a connection with the prodcut and not only served a purpose its also a way to make sure people know this is a dubstep digipack so they know what they are getting

"I love the detail underneath the barcode saying "Dubstep Love" i think thats a raelly touching thing for his fans i also like the simplicity" Kelsey Heaton

Overall i like my final product, although the changes in themes from my front cover and my inside front may be a bit to differnt i hope that once the person has watched the music video they would further understand the themes and this would make it clearer the font may make it hard to read the detail but i needed to stay constant with my print products and i think it works in many areas to justify it use.

The Pitch

We designed a pitch to show the rest of our class what our conncept is and some other key details we have had to think about when drawing together key ideas for the music video.

I have uploaded the prsentation on to google docs to find it click on the link below.

https://docs.google.com/leaf?id=0B6eV858kMKmpOWJiYmJkYjktYTczMS00YTg2LTg2ZjItNjE3ZDM3ZDdiYzIw&hl=en_GB

Digipack flat plan 3 (Graffitied wall)

My 3rd and final flat plan is centered around trhe them of graffitti and is also connected to my 3rd promotional poster flat plan idea and is also connected to a scene in my music video were the camera runs along a long wall of grafitti.

This keeps to very strict conventions of street art and street music being strongly connected ann people may also see the connection between crime and youth culture although grafitti is becoming a more sociallt accepted art form.

Digi pack flat plan 2 (Journeys)

This digi pack has a continous theme from the orginal song, the video and potential promotional poster.
this theme is Journey's, the advert which was orginally used elena kat's eliza's aria was called the journey continues we have repeated this theme in the music video with alot of walking scenes and drving scenes we have made sure that the viewer knows that the caracters in the video are on a journey but the viewer doesnt know why they are on this journey or were they are going on this journey.
To make this theme constant on the digipack i have used props, settings and costumes which have a strong connection with journeys and travling.

On the front cover of the digipack i want the same mysterious caracter who featured on the promotional poster, which had the same theme of journeys. this will make it easy for a consumer who wants to buy the product easierly identify the digipack as the one referd to in the poster as they will see the connection between both poster and digipack this continuity is seen throught out all media products which have such a strong relationship.
i want the character to seem to be deep in thought in the middle of a busy city, this contrast can reflect the contrast between the slow classical eliza's aria sample and the busy caotic dubstep beats.
with lighting i want the lighting to be bright like on the poster to again stand out from other products on the shelf but also reflect the musics bright future and bright strong beats the classical sampling also very light and uplifting.

On the back on the cover i want to have a image of the caracters back he is wearing a black eastpak backpack althogough the eastpak logo is replace by a metaphi logo which very similar to the eastpak logo this is so people know that the bag is eastpak but it also publises metaphi at the same time. Eastpak is a famous brand and is once again a product which has strong connections with urban clothing, shops across the world stock eastpak including stores such as urban outfitters, route one and size?. this will mean consumers will recognize the back pack and relate to it as chances are they have owned one in the past.


On the inner left panel i want to repeat many of the car scenes ive used in the music video and i also want to use

Digi Pack Flat Plan 1 ( Cash point)

In keeping with a theme i used in a previous flat plan for my poster i once again want to use a lloyds tsb cashpoint which has be vandalised by metaphi

Keeping the differnt media products constant is a convention whish is used by every designer in the media at it helps create a strong image of the artist and helps the consumer easierly recognize the products.

So by keeping a similar theme as my poster and by having similar themes throught out my video i am keeping to the convention that media products for an artist or track must be connected by general them

Mise-en-scene

Mise-en-scene Is a french term which means put on stage this is from the original meaning which was used in theatrical plays and its the idea that everything on stage or in a shot was not just there by a coincidence but was in fact planned and put there for a purpose.
Mise-en-scene can be cut down into 4 different areas these 4 areas have to be carefully thought about and we have spent much time on thinking about what we can include in our shots to help make sure our media project is a success.

The 4 areas include.
-Setting and Location
-Props
-Colour
-Costume and Make Up

Setting is where the music video is based its the city and location were the acting and filming takes place not only does the location have to be just right so the viewer can relate to it, it also has to be a safe place to film were we can let our creativity flow with out worries of damaging or losing equipment. we want the setting to be exciting for the viewer but we don't want it to be somewhere new for the target audience we want people to be able to relate to the setting and see themselves being able to vi st the location or they may even find it recognizable.
We want to set our music video in a city. we want there to be a strong theme of other controversial street art and we want it to be bright and vibrant with alot of man made ligting.
we have looked at many possible locations and because Sussex is quite a rural area we have very limited options but the one place which stands out above the rest. is nationally recognized as a place for culture, music and art. And that is Brighton.
Brighton is a place with a strong culture and is known for its more liberal approach.
But it is also a place very important for many dance music fans as it is home town to dj's such as Fat Boy Slim. With such a strong links to the dance scene we think it would be a perfect location for a new and emerging dance genre like dubstep to have a music video set.
Just like any town though Brighton has perfect locations and locations which will not suit our video.
we have made a list of plausible areas we could film areas which are not only perfect for our video but also an areas which should reduce the risks involved with filming in a city at night time.
our list of locations include;
-The Graffiti wall of fame

-The lanes

-Sussex university

-A new housing complex near the train station

-City Centre

-The pier

Most of the potential viewer of our video would have seen these locations and would have most likely visted similar locations so they can relate to locations.

Our 2nd key area of mise-en-scene is props. Props are objects featured in media to help further the plot or storey line of the specific media project in this case the music video.
The problem we face is that we have very few actors planned to be in our video so the use of props may not be the most crucial area of mise-en-scene but we do have some ideas on how we are going to use props to further our media project. we might have a bag featured in our video as this can represent a journey. the orginal classical piece was used in an advert which was originally called "the journey continues" so this has a perfect connection. We also belive that dubstep is currently on a journey into the limelight with many dj's just making radio air time this year. we may also have the actor listening to an iPod as this is a iconic electronic device in the music industry.

The 3rd key area of mise-en-scene is color and how we use colors to represent certain themes, most of our color is going to come from man made lighting and because our film is set at night it is highly unlikely there will be any natural lighting.

I believe some of the most used color is going to be whites and reds. The whites will come from car headlights and street lighting these whites will represent the light sound of the original classical piece and we may be able to use the whites in time with certain aspects of the classical song, white is also a very good color to use for the classical parts of the song as white represents purity, cleanliness and freshness and as classical music is normally seen as a pure music form it fits perfect with what white represents. As dubstep is normally referred to as "dirty" it is another perfect representation of the contrast between the two genres, the reds will come from traffic lights, brake lights and shop windows this red can almost be bleeding through the white like the dubstep beats bleed through the classical tunes. a perfect use of color in coordination with the music.
Any other colors coming from graffiti or other props in the scene will be bright and noticeable such as the bright and noticeable music.

The 4th and final area of mise-en-scene is an area which is of lesser importance to me only because we will only have one main character in the video but we must still make sure it is an accurate representation of a character who is from an urban setting and also a character whom the audience can relate to, because my target audience are from the socio-economic groups of the C's and D's i don't want to alienate them with fancy clothing and "bling" so i am going to go for a simple look a big black jacket with hood and a pair of baggy jeans worn relatively low. This kind of dress code is seen across various music genres who all aim for the "C's and D's" so with it being a universal dress code i should also attract the wider audience.

Final Music Video

This is our final cut of the music video, unfortantly it seems when we uploaded the footage online we lost alot of quality and with alot of special effects its hard to distinguish the effects and they look more like a poor quality camera.

I have shown this media product to a few friends some saw the video in higher quality and other saw it in its current quality we found there feedback interesting and useful here are there quote

"I really enjoyed watching this video, the bright colors and special effects were brilliant i espically enjoyed when the song dropped from the classical sample to the dubstep remix and as the footage speeded up in time with the increase in tempo of the song i also liked the part were the graffitti wobbled when a strong bass line kick in nearer the end of the track" Sandy Hagenbach

I think this positive feedback is perfect because he is not specificallyn a fan of dubstep although he enjoys listiening to it he also has a wide taste in music showing my product has reached out to him and is successful although i must remember that because he is a friend he is far more likley to give positive feedback.

"the beging went really nicely with the music and i liked how the special effects builded up throught the song you really felt like who ever this guy was his night was just getting more and more intense although the track was a quite long and it did drag on abit" Rebekha Hudson

This person is someone who is most likely from the wider auidence and herb feedback is most defantly more positive then negative which is good.

"The quality of the footage seemed very poor im not sure if thats because its not the orginal version or whether it was poor camera skills, i did how ever like the theme of the video and as a massive dubstep fan i can relate to some of the features on the video i also like a couple of the camera tricks including when the guy in the green hat was walking towards the camera although in other parts of the video the camera had a horrible shake, although this could be because it was speeded up" Joseph Confino

I found that the feedback was very useful and it also confirmed some off the doubts i had about the video like the lenght of the video or the shake and poor quality of the footage but it was nice to see people had noticed the important effects we had designed to go in time with the music.

A sterotype is a commonly held public belief on how genders, races and social groups behave the media plays an important role in making and breaking those sterotypes i only have one character in my video but the other features in my film could make it seem as if he is connected to them so i have checked out many stereotypes of young men to see if you could make connections with my videos and unfortunately there are but stereotypes are not always bad as they do help people connect to the character here is a list of stereotypes i think ive included in my video and whether i think they are bad or not.

The strongest sterotype is that young men in hoodies such a my character must be wearing there hoodie to distinguish there identity so they can commet crimes theres news headlines every week about how hoodies, crime and young men are all very closely connected when put together. although there is no crime being committed in the video and the grafiitti is legally done people who do not know that the graffitti is legally painted might believe that the hooded character has some connection to its being. Although we have left the storey line very open to interpretation i can see how people could also believe that the hooded character has kidnaped the person the viewer is seeing through another connection between hoodies, young men and organised crime. this is obviously very bad that there is some bad stereotype about young men in my music video although i believe that these themes are so loosely connected in my video that it is hard to properly see the stereotypes and many people may just miss them which is good.

But because i have featured only one male and this male doesn't talk and you could only pick up other details from other clips i believe that i have effectively not shown any stereotypes although i dont believe you can call this a complete success because i have featured very little of males

Conventions are a set off norms which are generally accepted these norms can rule how people design a media product and in my case i kept very close to the general conventions of a dubstep music video with it being set in the night and in a city theres the costume of the main character who is wearing a hoodie and there is also strong connections with graffiti. although there are very few videos which are specific to dubstep its hard to certainly find out what are the conventions and i found a made my set of conventions from various sources such as gig posters, dubstep bands which have made more commercial videos and other genres which have very close connections to dubstep and by using these conventions as a guideline i have kept very close to the genreal conventions this can be seen as bad because it could show a lack of creativity and originality although on the other hand it makes sure the viewer knows that this product is associated with dubstep

Analysis of flat plan poster 3 (journeys)

In this promotional poster i will have a hooded figure standing in between to busy roads i want this poster to be bright but only bright through the use of synthetic lighting this will make the poster attention grabbing but it will also make sure that people know the image was taken in the city as the strong use of street lighting will emphisize this urban setting.

The lighting should also make it easy to create a clear crisp photo

and with alot of car lights passing by i coulduse a long exposure to help create a wash of colors on the poster which will also be used in the music video creating a strong link and constant theme between the two media products

the mysterious caracters clothing will also be well known streetwear and will be similar to poster 2's concept of a tracksuit.

The caracters body language is also very important in this poster i want him to seem confident and happy his arms wide open in the sky almost joyish but also in a way which is thankful this makes the poster much more approachable it may also seem like he is hold his arms open for the viewer of the poster this image is not as specific to the dubstep target market and is most likely mkore open to the wider dance music market this could be a good direction to go to as it opens the artrists to wider auidence and may also increasze interest in his music

but i must also make sure i am staying true to orginal dubstep fans so the setting of a british city and orginal streetware should help to keep it appealing to true dubstep fans





he disadvantages in this poster in clude

That there is not as strong links with other street cultures such as grafitti this will make the poster much more easier to design and produce but it will also make the poster a weaker media product this may have to be a pay off i have to accept when coming to my decession on what poster design to use

Analysis of flat plan poster 2 (Grafitti)

To keep with many of the dubstep conventions this posters main theme is going to be the other famouse street art grafitti this art has a huge following and the use of grafitti in the poster can make it attractive to this collection of street artists and they may even purchase the product becuase has shown strong connections with graffitti throught its advertisements.

This advertisment is another concept set against a cold and dark brick wall similar to those found in any urban setting.
The figure will have his back facig the "auidence" of the poster and he will be wearing a track suit with his hood erected this style of clothing can be found in any council estate in london and across the nation it is truely street fashion and everyone knows it .

Analysis of flat plan poster 1 (Cashpoint)

A flat plan is a graphical representation of what you wish your actual product to be similar to. its not a strict guide but it does help keep your creative energy in a positive productive direction i have drawn up 3 differnt flat plans to help choose which plan is the best but also the most pluasable to use.
My first flat planis going back to were the orginal song was made famous and thats the lloyds tsb advert i am goign to use this to help publiscise metaphis dubstep remix as although the original song is a classical hit many dubstep fans would of only heard it from the lloyds tsb advert.

The main image is of a lloyds tsb cash point i want the cash point to be glowing and standing out from the bleak dirty wall thats its situated on this will help give the impression that the cash point is located in a urban run down area
on the cashpoint screen it clearly says "account holder; Metaphi" this is so the person who sees the advert knows that metaphi has recently been at the cashpoint
the cashpoint represents the orginal song, which was a bright, light and uplifting song but to represent that metaphi has put his splash of urbanised culture amoungsnt the song i wont "Remix" sprawled across the top in a recognizable graffiti style.
above the cashpoint will be the artists name "metaphi" so any one new to the artist knows who has done the song and so they also clearly know what to type into google or youtube when they are later looking for him on the internet.
Below the cash point is going to be the infomation of the digipack and will most likely say "Digipack with bonus music video out now" because the target auidence is normally from low socio econimic groups the C's and D's they are belivd to have less disposable income the use of the word "Bonus" makes it seem like they are getting a deal and in turn should increase demand for the digipack.
and then a quote from a reliable source on metaphi's musical ability, because metaphi is new to most people who will view this poster it is important to have critical backing from an organisation already postioned in the music industry because this will increase his attractiveness to people who have never heard of him as they trust the oprganisation which has positivly commented on metaphi.
I will also try to keep with dubstep conventions and include logos from dubstep organisations that metaphi is assocaied with.


Although this concept has many strong point there are also weaknesses and possible downfalls.

Although Lloyds tsb may have used the orginal song for there advertisments they may not wish to be associated with such a song

People may also belive that this advertisment is glamourising a criminal offense which is grafitti

I may also find it hard to successfully pull off such a graffitti style with out breaking any laws.

Analysis of Surya Dub Event poster.

Dubstep is a genre which takes inspiration from a wide range of music styles but one of the most used music styles is reggae many dubstep songs use samples from classic reggae songs such as john holts police in helicopter this use of reggae iN can also be seen from this promotional poster.


The use of red, yellow and green is most likely to pay homage to traditional rastafarian colors and reggae has its history interwind with rastafarian believes


And the lion is also used to pay homage to traditions as lions are very important in the Rastafarian culture along with reggae a genre of music in which alot of samples are taken to be used in dubstep songs, the lion also represents strength, power and authority and there is no doubt dubstep is a very strong and powerful sound



Behind the lion is also what seems to be some kind of graffiti style scribbles another connection to graffitti and it also empisizes the lions head with the contrast of yellow and red


The font used on this poster is similar to a stencil style and stencils have recently been made famous in the street art scene by artists such as banksy, stencils also have strong connections with prisons and armies as its a quick way to apply details on to items it has also been used by artists such as public enemy who have always been anti police and counter culture


This poster breaks many conventions because it uses a colour scheme associated with the genre of reggae although reggae has strong connections with dub which is a heavy influence fore dubstep artists it also keeps with some conventions auch as the use of street art

Analysis of Caspa Poster

I am going to analyze two posters from the dubstep genre this critical analysis will help me explore the standard themes within most dubstep adverts and help me improve my personal poster for metaphi.

This poster is advertising a new single caspa is releasing and follows many dubstep conventions, these conventions are current in most dubstep adverts and normally reflect the artists and the musics background.



Colour- This poster is manily black and white although the and is a simple image it hellps emphisize the bright pink "out now" the pink could be a statment against the sterotypical veiw that pink is for females this can be a striong statment espically when the target auidence for dubstep is males although it could be seen that the use of pink is to be attractive to the wider dance music auidence as seen by mtv's market reasearch on the dance music genre




Font- Stencils have recently seen an increasing connection to street art with contreversal grafitti artists such as banksy making stencils famous as i have mentioned before dubstep orginated from the city and many artists would have had conections to other art forms from the city such as grafitti, a more classic use of stencils used on music advertisements can be the link of stencils and prisons public enemy made this link very strong and featured the stencil font on there album artwork and other promotional goods.
Behind the font is even stronger links with the urban artform grafitti with paint splatters similar to the splatters caused by spray paint cans

Caspas clothing also has connections to the "street" a baseball jacket has been worn by many musical artists including dizze rascal who orginate from street so it is recognized as "streetwear" its also branded "Sub Soldiers" this can help the consumer make a link with caspa and other musicains signed to that label or with links to the organisation this can increase marketability and increases his attractivness to fans of the "sub soldiers" label. there can also be a connection with gangs although sub soldiers isnt a criminal gang but a musical gang it still keeps strong links with urban culture.

Mise en scene- Everything in media product is carefully thought about and there for a reason nothing is a cocidence, marketing people spend hours making sure evrything within an advertisment is perfect. in the photo caspa is standing infront of a railway sign somthing itself isnt to urban but when you read deeper into the sign you can notice destinations of the apparent trains i belive these destinations are not only used as caspa recognizing were he is from but it also makes him seem much more urban with fimilar names of towns on londons outskirts it could also be seen that as a musician caspa is taking on a journey of musical and personal adventure

Fabriclive 37

Fabriclive 37 is compliation album from two of the most well know dubstep artists caspa & rusko, it was releaser as part of the fabriclive seris and was the first album from that seris to fully feature the dubstep genre.


In ancient native americain culture bats symbolized rebirth as dubstep is a new form of music and recreationg of a genre many years on you can see this bat on the front cover as symbol of the rebirth of dance music.


A bat also only appears from the depths of caves at dusk this could be seen as similar with the dj lifestyle as dj's spend a huge amount of there time playing music at night time.



The main color on this album is red, a color which conjours up a mixture of emotions from love to violence and danger. Red is the hottest of all the warm colors and a proven stimulant it raises your heart rate, blood pressure and respiration rate somthing that dubstep probably does to many of its fans.


Red is symbolised acrossed many differnt cultures including the chinesse's belief that it brings wealth, prospertity and joy maybe the joy caspa and rusko felt from becoming the first dubstep artists to feature in a fabriclive album and maybe the wealth they help to create with there talent, in one of the tracks there is a heavy oriental theme with a traditional chinesse backbeat. these conflicting emtions caused by red is also very apprent with Caspa & Rusko's music as they explore themes of violence and hatred with samples from gangster films such as snatch. Red is also a good color for marketing its bright and attention grabbing just what record companies want an album to do amongst the stacks of competing albums

The bats wing also seems to be on fire, fire can be used as a symbol of power, energy, passion and the untames all of which can be made with the genre of dubstep. The powerful bass line and strong energy it creates, caspa and rusko obviously have alot of passion and energy for this new genre of music they have helped to become famous the strong bassy beats of dubstep can also be seen as untamed once again fire has also been important in asain cultures espically to the chinesse maybe another link with the track cockney violen

The fire also nearly drips into blood another substance which is red and can symbolise life and death it might also be used as a connection between caspa and rusko and that dubstep has bound them together as blood brothers.

In conclusion fabriclive 37 is a digipack that seems to feture very little but overall has strong images which represent strong themes for the partnership and is overall a good digipack.

Filming Diary.

Last night i took my first footage for the music video we used 3 main locations and then did seperate filming within these locations.

-Lewes
-Brighton City Centre
-Sussex University


Lewes.

After not using a camera for a few years now lewes gave a good enviroment to refresh my knowledge and make mistakes it was one of the least dangerous areas and gave us alot of time to try a differnt camera angles and really get use to the camera.

We first took shots from around the cuilfail tunnel this area had alot of traffic and was also interesting we could use the tunnel in many differnt ways but unfortantly before we could get closer the tunnel was closed for maintance

We then went above the lewes bypass which was relativly busy and we took some footage from above the bypass on a bridge looking down, this also gave us the opportunity to get use to using the tripod and gave us the opportunity to perfect our skills before entering brighton.

Brighton.

Entering Brigton was a great opportunity to get a first person view of what entering brighton was like in a car we passed bright lights, busy road works and emergancey services it really gave a good feel to the filming and i manged to get a large chunk of filming which using effects should give and amazing piece of footage.

The wall of fame in brighton is the longest continous wall of graffitti i have come across we thought that grafitti would go very well with our music video seeing as dubstep is orginally from cities such as london and graffitti is a street art aswell, merging these to art forms seemed perfect.

Sussex University.

Sussex uni has a very laid back atmosphere and was much safer for filming compared to brighton city centre although nearing the end of the night we found it hard to be creative and have the motivation to experiment with shots it did this give us time to get extra footage



The main problem with filming at night was lighting we had to be clever with the lighting availble and manged to use some of brightons artistic lighting to our advantage.