Analysis of two other dubstep music videos

I am going to analize two differnt music videos from the genre of dubstep, because dubstep is a new genre which is just becoming mainstream with its remixs of la roux and other chart songs there are very few dubstep videos. so i ahve ahd to choose videos which are not strictly dubstep songs but songs from artists whihc have created other songs which are dubstep but i belive the videos will still have very close conventions to that of what a dubstep video should have and they will have a very similar target market so this is still a very useful exercise



Chase and status Ft. Plan B - Pieces


Chase and status is a duo who take inspiration from dubstep and many of thier track feture heavy dubstep beats. thier song Pieces featuring Plan B is a more mainstream single. i am going to use this track for analysis .


http://www.youtube.com/watch?v=8MJspL232c8


This music video follows a storey line of the band recording at a studio when they get delvierd a live video of one of the members ex-girlfriend, she has broken into his flat and is throwing a party destorying his pocession and ruining his life. he then runs through london espicallt camden to get back to his flat to find the last few partygoers and alot of damge done to his possesions

This video breaks some conventions but keeps quite a few.

The opening shot is a close up of a guitar somthing rarely seen in the dubstep scene so its unsual to open up such an important video with such a shot but it does grab the attention of the viewer as it is unexpected but we must remember this is a dubstep band who have created this song for a much more wider auidience . the shot then zooms out into the studio which is a much more dubstep related scene with the large piece of electronic equipment as dubstep is a very electronic sound it is much more related to the dubstep scene we can notice thye clothing that the 3 artists are wearing unbranded clothing two of them are wearing the famous hoodie and the other a cardigain they are wearing dark clothes except for two white tshirts and the light coloured cardigain plan B is wearing a tshirt with bright almost graffiti like writing across the front keeping with conventions that the street art and dubstep have strong connections.

The film is also set at night another key connection between nightlife and dubstep. dubstep is also seen as quite a dark music with grimey and gritty bass so this dark setting only reflects the sound of the music. not only is it set at night but its also set in london the famous birthplace of dubstep and a city with a vibrant nightlife and with specially chossen locations such as Camden Lock which is known for its sub culture they only emphasize dubstep's alternate nightlife importance.

The key area of nightlife they feature in there video is house parties as the main antoganist in this film is a female who is throwing a party in plan b's flat. Dubstep is most played in clubs but to have parts of this video in a house party they go for a slightly different audience but still stay very strong to the going out and having a good time lifestyle

Digi pack

As part of the coursework we have to design a digipack for the track we are also making the music video for both types of media should follow the same themes and styles.

A digipack is a form of packaging and promotional media it normally acompanies a cd. the standard didgipack has 4 panels detailing defferant infomation and photos.

Digipacks are used to add value to the CD and be appealing to the target auidnece it is vital to make sure the digipack looks attractive to the target auidnece so they pursue further what is in the pack and itll be the first view of the artist the general public will have when they are shopping for new music.

I will keep a theme through out all of my media products to keep them connected and to create a strong brand for the artist