Monday, 29 March 2010

Analysis of flat plan poster 1 (Cashpoint)






A flat plan is a graphical representation of what you wish your actual product to be similar to. its not a strict guide but it does help keep your creative energy in a positive productive direction i have drawn up 3 differnt flat plans to help choose which plan is the best but also the most pluasable to use.
My first flat planis going back to were the orginal song was made famous and thats the lloyds tsb advert i am goign to use this to help publiscise metaphis dubstep remix as although the original song is a classical hit many dubstep fans would of only heard it from the lloyds tsb advert.

The main image is of a lloyds tsb cash point i want the cash point to be glowing and standing out from the bleak dirty wall thats its situated on this will help give the impression that the cash point is located in a urban run down area
on the cashpoint screen it clearly says "account holder; Metaphi" this is so the person who sees the advert knows that metaphi has recently been at the cashpoint
the cashpoint represents the orginal song, which was a bright, light and uplifting song but to represent that metaphi has put his splash of urbanised culture amoungsnt the song i wont "Remix" sprawled across the top in a recognizable graffiti style.
above the cashpoint will be the artists name "metaphi" so any one new to the artist knows who has done the song and so they also clearly know what to type into google or youtube when they are later looking for him on the internet.
Below the cash point is going to be the infomation of the digipack and will most likely say "Digipack with bonus music video out now" because the target auidence is normally from low socio econimic groups the C's and D's they are belivd to have less disposable income the use of the word "Bonus" makes it seem like they are getting a deal and in turn should increase demand for the digipack.
and then a quote from a reliable source on metaphi's musical ability, because metaphi is new to most people who will view this poster it is important to have critical backing from an organisation already postioned in the music industry because this will increase his attractiveness to people who have never heard of him as they trust the oprganisation which has positivly commented on metaphi.
I will also try to keep with dubstep conventions and include logos from dubstep organisations that metaphi is assocaied with.


Although this concept has many strong point there are also weaknesses and possible downfalls.

Although Lloyds tsb may have used the orginal song for there advertisments they may not wish to be associated with such a song

People may also belive that this advertisment is glamourising a criminal offense which is grafitti

I may also find it hard to successfully pull off such a graffitti style with out breaking any laws.

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